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Advantages of Selling "By Owner"
Nothing Sells a House Better Than Price!!
A) Which Home Would YOU Rather Buy? |
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Traditional Real Estate |
Discount MLS |
By Owner |
Listing Price |
$300,000 |
$295,000 |
$289,500 |
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Southeastern Michigan is a buyers market. Simply stated, there are more homes for sale than there are buyers to buy them. Selling "By Owner" allows you to "cut the fat" out of your cost, and price your home more competitively, making your home the best value in the neighborhood! |
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B) Which Seller Would You Rather Be? |
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Traditional Real Estate |
Discount MLS |
By Owner (Using HomesByOwner Program) |
Seller’s Cost |
6% Commission |
4% Commission |
Price of HomesByOwner Ad |
| Seller Pays | $18,000 | $11,800 | $895 |
Seller’s Net |
$282,000 |
$283,200 |
$288,605 |
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Even though the "By Owner" seller offers his home at the most competitive price, he walks away with the most in his pocket! |
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THE CHOICE IS OBVIOUS!!The By Owner property is the best deal for Buyer AND Seller! |
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Pricing your home competitively does not alone ensure your success. Your home needs proper exposure! Marketing is a key element when selling any product or service. The typical "By-Owner" has only limited success because of their limited exposure, (i.e. Sunday newspaper ads, hardware store signs, occasional open houses). Compared to the 24/7 photo marketing that Realtors provide, is it any wonder why the Realtor’s system generally provides better results? Although the exposure a Realtor can provide is good, the price of that exposure is extremely expensive. One cannot simply add thousands of dollars to the asking price to cover the commissions and expect to sell – especially in a buyers market! The combination of proper exposure (like that provided by the HomesByOwner Program), PLUS the ability to attractively price your home without commission assures that your home will be seen, and that it can always be the best value in the neighborhood! |
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